PRIVACY POLICY

Privacy Policy

Last Updated: NOV 2025

1. Who We Are

This Privacy Policy describes how REI Group / REI Cash Buyers (“REI Group,” “REI Cash Buyers,” “we,” “us,” or “our”) collects, uses, shares, and protects information when you visit our website, submit a form, contact us, or use any services that link to this Policy (collectively, the “Site” or “Services”).

By using our Site or submitting your information, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

• Contact Information: Name, email address, phone number, mailing address.

• Property Information: Property address, property condition, mortgage status, timelines, and other details you provide about real estate you own or are interested in selling.

• Transaction & Communication Data: Records of your communications with us (emails, calls, form submissions), offers made, and services provided.

• Usage Data: IP address, browser type, device information, pages visited, time and date of visits, referring URLs, and interactions with the Site (often via cookies, pixels, and similar technologies).

• Marketing Preferences: Your choices about receiving marketing communications from us.

We typically collect this information directly from you (when you fill out forms, call, or email us) and automatically via cookies and analytics tools when you use the Site.

3. How We Use Your Information

We may use the information we collect for the following purposes:

• To respond to your requests: Provide cash offers, evaluate properties, and communicate with you about selling your home.

• To operate and improve our Services: Maintain, personalize, and enhance the Site and our internal processes.

• To send you communications: Contact you about potential offers, follow up on your inquiries, send updates, and provide information about services we believe may be relevant to you (subject to your preferences and applicable law).

• For analytics and performance: Understand how visitors use our Site and improve user experience.

• For legal and security purposes: Comply with legal obligations, enforce our terms, protect our rights, property, and the safety of our users and business.

4. Legal Bases (If Applicable)

Where required (e.g., under GDPR or other privacy laws), we rely on one or more of the following legal bases to process personal information:

• Your consent (for example, for certain marketing or cookies).

• Performance of a contract or steps taken at your request prior to entering into a contract (such as evaluating and making an offer on your property).

• Our legitimate interests, such as running and improving our business and Services, provided these interests are not overridden by your rights.

• Compliance with legal obligations.

5. Cookies and Tracking Technologies

We may use cookies, pixels, and similar tracking technologies to:

• Remember your preferences.

• Analyze traffic and usage patterns.

• Support advertising or remarketing campaigns (where permitted by law).

You can typically manage or disable cookies through your browser settings. Some features of the Site may not function properly if cookies are disabled.

6. How We Share Your Information

We do not sell your personal information in the traditional sense of selling customer lists for money, but we may share information with:

• Service providers and vendors who help us operate the Site, host data, send communications, manage forms, provide analytics, or support our business operations.

• Real estate professionals, title companies, lenders, or partners when necessary to evaluate your property, close a transaction, or fulfill your request.

• Advertising and analytics partners (subject to applicable law and consent requirements).

• Legal and governmental authorities when required by law, court order, or to protect our rights, property, or safety, or that of others.

If we are involved in a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction as permitted by law.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy.

• Complete any transactions you have requested.

• Comply with legal, tax, and accounting obligations.

• Resolve disputes and enforce our agreements.

When information is no longer needed, we will delete it or anonymize it in accordance with our retention policies and applicable laws.

8. Data Security

We use reasonable technical, administrative, and physical safeguards designed to protect the personal information we collect from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, such as:

• Correction: Request that we correct inaccurate or incomplete information.

• Deletion: Request that we delete certain personal information, subject to legal exceptions.

• Restriction or Objection: Object to or request restriction of certain processing.

• Opt-out of marketing: Opt out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails or contacting us.

• Do Not Sell or Share / Targeted Advertising Opt-out: Where required by law (e.g., under CCPA/CPRA), you may have the right to opt out of certain data sharing for advertising or “sale” purposes.

To exercise these rights, please contact us using the details in the Contact Us section below. We may need to verify your identity before responding to your request.

10. Children’s Privacy

Our Site and Services are not directed to children under the age of 13 (or other age as defined by local law), and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete it.

11. Third-Party Websites and Links

Our Site may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

12. International Users

If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to this transfer as permitted by applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically for any changes.

TO CONTACT US, PLEASE GO TO CONTACT US PAGE.